National Tourism Policy (NTP).

This National Tourism Policy (NTP) is a sectoral policy document covering the period of 2019-2024.
Malawi Government recognises the significant role tourism plays as a vehicle for inclusive development and poverty reduction, especially in the rural areas where most tourist attractions, facilities and services are located. In this regard, the Malawi Growth and Development Strategy (MGDS) includes tourism among the priority sectors for economic growth. The NTP provides a framework for developing the tourism sector for the five years. The goal of the NTP is to create an enabling environment for the development, regulation and promotion of a sustainable tourism sector which enhances tourist experiences and satisfaction whilst improving the socio-economic wellbeing and maintaining cultural identity of the local communities. Policy objectives include: 1 To ensure mainstreaming of tourism across all sectors for tourism development; 2 To strengthen institutional and legal framework; 3 To facilitate capacity building and strengthening for improved coordination and effective delivery of programs and services; 4 To guide tourism development and adoption of best practices; 5 To facilitate the development and enforcement of standards (skills, facilities, services, investments) of the industry and improve service delivery; 6 To provide for the development and adoption of an effective and efficient tourism marketing system; and 7 To ensure integration of crosscutting issues in tourism sectoral strategies.
Consistent with the multi-dimensional and multi-sectoral nature of the sector, the NTP incorporates mechanisms for effective coordination and close collaboration among stakeholders. The policy is also responding to international commitments such as the African Union Agenda 2063 and Sustainable Development Goals (SDGs) aimed at ending poverty, protecting the planet, encouraging participation of women, youth and other vulnerable groups and ensuring prosperity for all.