Agriculture Strategic Marketing Plan 2016–2025.

The Agriculture Strategic Marketing Plan is a national sectoral plan of Tuvalu for the period of 2016–2025. Its main objective is to revive the marketing of local food and other local produce to increase the resilience of Tuvalu towards climate change.
The Plan aims to increase local food consumption and decrease reliance on imported food; generate foreign exchange earnings by exporting prime local products; revive traditional integrated organic farming practices and consequently increase land productivity; preserve and breed more climate-resilient traditional food crops and tree varieties by cultivating them with innovative crops and trees that are bred to be more resilient to climatic changes; increase knowledge and awareness of the benefits of local food; streamline local food preparation to school curricula; develop campaign platform for “Go Local” with the participation of all relevant stakeholders; and introduce import substitution policy.
Further, the Plan plans to rank the agriculture sector a top priority within the overall national policy framework; review and restructure Department of Agriculture organizational structure; commission study on food pricing structure; plan for the construction of the national market building on Funafuti; develop economic and physical infrastructure on Funafuti and all the islands; establish Tuvalu brand for all Tuvalu export products; renew and make operational the trade agreement with Fiji; undertake a comprehensive situation analysis of the small coconut mills established in all the outer islands except Funafuti; develop appropriate packaging materials and preservation methodologies; effective campaign for people to increase cultivation of food crops, clear land and replant coconut trees, pandanus and other trees; adopt organic farming as the main farming system; extend agroforestry nurseries to all the islands; and update existing island development plans for beyond 2016 including agricultural priorities.
The Plan will be implemented by way of a Six Month Rolling Implementation Plan. In these six months, careful analysis of the tasks that are required in order to achieve the Plan’s priorities are clearly listed in terms of priority ranking, and show the tasks, responsible stakeholders, timeframe, and key performance indicators.