Communication Education Participation and Awareness (CEPA) Strategy for the Ministry Of Water And Environment (2019-2023).

The Communication Education Participation and Awareness (CEPA) Strategy is a national sectoral strategy of Uganda for the period (2019-2023).
Its main goal is to promote and ensure the rational and sustainable utilization, development and effective management of water and environment resources for socio-economic development of the country. In order to do so, the goal of the strategy is to engage and effectively manage the use of multi-stakeholder dialogues, platforms and media.
Key objectives to deliver this strategy are: 1. A short term objective to increase awareness, educate and build support for water and environment. 2. To promote positive practices among all the stakeholders about conservation, protection and sustainable use of water resources and environment (a longer term behavioural change).
The above overall objectives will be achieved through the following specific strategies: 1. Internally at the Ministry of Water and Environment, increase awareness, knowledge and understanding of water and environment so as to build support for the implementation of this Strategy by the staffs. 2. Provide public participation mechanisms such as platforms for engaging stakeholders, for example, opinion leaders, implementers, private sector and the general public. 3. Instituting branded phased multimedia communication that ensures increased awareness, knowledge and the inspiration of stakeholders to participate and adopt positive practices. 4. Media advocacy that promotes accurate and analytic coverage of water and environment issues. 5. Strengthening the capacity of Ministry of Water and Environment’s Communication unit to implement the CEPA Strategy and longer term behaviour change programs. 6. Mainstream climate change mitigation and adaptation measures.
The CEPA Strategy is to be implemented in a phased manner so that lessons learned and all the experiences gained during the first year of implementation are analyzed and used where necessary to make subsequent decisions for the longer term period of driving the desired behavioural change.