Baseline assessments can provide information on the environmental harm caused by single-use plastics, the realities of the market, consumer attitudes and the potential social impacts of a policy. They can also address the availability of sustainable alternatives and assess the comparative environmental impact of those alternatives throughout the product life cycle. Source: UNEP/World Resources Institute (2021). TACKLING PLASTIC POLLUTION: Legislative Guide for the Regulation of Single-Use Plastic Products. p.9