Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 2024.

These Guidelines are framed by the Central Consumer Protection Authority of India to address the issue of greenwashing and misleading environmental claims. These Guidelines apply to all environmental claims and manufacturers, service providers or traders whose goods, products or services are the subject of an advertisement, and advertising agencies or endorsers. They prohibit engaging in greenwashing and misleading environmental claims. The obligations for advertisements making environmental claims are laid down which require adequate disclosures that need to be provided. Generic terms such as clean, green, eco-friendly, eco-consciousness, good for the planet, minimal impact, cruelty-free, carbon-neutral, natural, organic, pure, sustainable, regenerative or other similar claims shall not be used without adequate, accurate and accessible qualifiers and substantiation and adequate disclosures.