Regulations Governing Promotion, Advertisement and Marketing of regulated products.

The purpose of these regulations, which apply to all activities related to the advertisements or promotion and marketing of regulated products that are manufactured, imported, distributed, stored, sold or used in Rwanda, is to provide a legal framework for the effective and efficient control of the promotion and advertisement of regulated products and providing an open, transparent and non-discriminatory process for the application for approval of promotion, advertising and marketing of regulated products.
The Regulations set the conditions for promoting, advertising and marketing of regulated products, the content of promotional materials, the relevant prohibitions and restrictions and they establish rules on false, misleading and comparative promotional advertisements. The Regulations continue with procedural provisions concerning the approval, validity and withdrawal of promotion or advertisement of regulated products.