Brand Regulation (Alta. Reg. 217/98).

Brand means a character or combination of characters used for the purpose of denoting ownership of the stock bearing the brand, excluding a sport horse brand denoted in Schedule 1, and includes a brand generated by electronic identification. An application for the allotment, purchase or transfer of a brand is to be in the form set out in Form 1 of Schedule 2. If a brand referred to in section 8.2(2) of the Brand Act expires and the existing owner does not purchase it under the circumstances referred to in section 8.2(3) of the Act, the Recorder shall not allot and sell the brand under section 8.2(1) of the Act to any person until at least four years have elapsed since expiry, or the Recorder concludes that the use of the brand by a new owner will not be adversely affected in any way by the circumstances, whichever event is earlier. When an owner dies, the owner's personal representatives shall notify the Recorder of the death at the earliest time practicable.