Decree No. 72 of the State Administration for Market Regulation promulgating the Measures for the Administration of Internet Advertising.

These Measures are developed to regulate internet advertising activities, protect the lawful rights and interests of consumers, promote the sound development of the internet advertising industry, and maintain the market economic order of fair competition.
According to Article 7, the advertisement review organs shall conduct a content review before the publication of advertisements that laws and administrative regulations provide a review shall be conducted of, such as advertisements for medical care, pharmaceuticals, medical devices, pesticides, veterinary medicine, health foods, and special foods for medical purposes; and they must not be published without the review. Internet advertisements that require review shall be published in strict accordance with the content that passed review and must not be edited, spliced, or revised. Where it is necessary to revise the content of advertising that has already passed review, an application for a new review shall be made.
Units or individuals must not use the internet to design, produce, represent, or publish advertisements for goods or services the production or sale of which is prohibited by laws or administrative regulations, as well as goods or services for which advertising is prohibited. It is prohibited to use the internet to publish advertisements for tobacco (art.6).