Advertising Law of the People's Republic of China.

This Law is enacted to regulate advertising activities, protect the lawful rights and interests of consumers, promote the sound development of the advertising sector, and maintain the social and economic order. The Law contain 5 Chapters: General Provisions; Rules for the Contents of Advertising; Code of Conduct of Advertising; Supervision and Administration; Legal Liability.
Advertisements on pesticides, veterinary drugs, feeds, or feed additives shall not contain： (1) any assertion or assurance on efficacy or safety; (2) any recommendation or certification in the name or image of any scientific research entity, academic institution, technical promotion institution, industry association, professional, or user; (3) any statement on the response rate; (4) any words, language, or picture in violation of safe use procedures; or (5) any other information prohibited by any law or administrative regulation (art.21). Article 18 provides for the requirements for the advertisements on dietary supplements. Advertisements on dietary supplements shall not contain: (1) any assertion or assurance on efficacy or safety; (2) any statement involving disease prevention or treatment functions; (3) any claim or implicit indication that the advertised good is necessity for maintaining health; (4) any comparison with drugs or any other dietary supplements; (5) any recommendation or certification by an endorser; or (6) any other information prohibited by any law or administrative regulation. An advertisement on a dietary supplement shall conspicuously indicate: “This product is not a substitute for drugs.” It shall be prohibited to publish, on mass media or in public places, advertisements on any infant diary product, beverage, or other food which claims to substitute for breast milk in whole or in part (art.20).
The Law further makes provisions for the advertisements on liquor, tobaco products, etc.